Groupon Fires Back at Amazon with $10 Discount to Buy Local - adornofreeack

Groupon is offering to pay people to buy local, a counterstrike to Amazon's recent program to hive off shoppers from buying at brick-and-mortar stores.

Groupon's Buy Local platform will grant its members a $10 credit for cashing in on one of the service's daily deals at a local store. However, thither are some limitations on the offer. You have to file at the Bribe Local anaesthetic website, and simply the first 150,000 shoppers who make a stock a sincere cosmos store ahead Christmas Even will obtain the credit.

"Bribe Local is further proof that shoppers don't make to make the tough tradeoff of supportive local businesses and getting dandy prices," Rich Williams, Groupon's higher-ranking V.P. of global selling, wrote in a companion web log. "And it's an redundant bonus for those of us who have waited until the last minute to find the perfect gift."

Groupon isn't the only online merchant to react to Amazon's program. eBay ran a promotion last weekend that gave shoppers a $10 disregard on in-store purchases with certain retailers when the shopper washed-out a minimum of $100 at the retailer's online store and paid for the purchases through PayPal, which is owned away eBay.

Amazon announced its Price Assure program in early December. It offered shoppers who use its Price Check out app a 5 percent discount, capped at $5, on take items purchased at Amazon through the app. The discount could be applied on up to three items.

The app is designed to leave shoppers in a brick-and-mortar salt away to compare the monetary value for an item to what it's selling for happening Amazon.

Although the Amazon promotion only ran a mean solar day, IT attracted heaps of criticism from retailers. One bookstore in Portland, Ore., even created an "Occupy Amazon" page on Facebook.

Groupon's success in the daily deal clientele — where shoppers are offered time-limited discounts at topical anaestheti businesses — has attracted many copycats, including Amazon, which offers its own daily deals through its Kindle e-referee.

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